Gordon Bedford is currently the Director for Mattel Inc. who gained extensive overseas working experience in Asia, Middle East, Europe and North America. He has passion in developing savvy programmes that aim to motivate and excite – Gordon fundamentally believes that work should be simple and free of the usual complexities that get in the way of great performance. Prior to taking up senior executive positions, Gordon was a British Army Officer. As part of the UK’s elite airborne forces, Gordon was a Fire Support Team Commander being attached to the United States Marine Corps during Operation Iraqi Freedom in 2003. After the end of the war-fighting phase, Gordon took up the role of Intelligence Officer in the challenging Iran-Iraq border region. Prior to this, he served as a Platoon Commander in Northern Ireland. Gordon is a trustee and executive board member of the social enterprise Lensational which, aims at bringing emotional and economic freedom to women around the world through photography.